Brand Ambassador Guidelines

So you've decided to be a Brand Ambassador.... FUCK YEAH!

Okay, so Brand Ambassador makes it sound a little formal. What we're looking for is people with large follower counts and good post engagement (eg. a good number of likes and comments on Instagram) to help us promote our brand to a larger number of people in our target demographic. If you're on this page, it means that you have what we're looking for in terms of fashion sense, post engagements and personality (which is really fucking important, we can't stress this enough). 

So here's how it works:

You will be able to select 3 products of your choosing from our store and we'll send them to you free of charge. At current, we are limiting this to T-Shirts, Crop Tops, Dresses and Baseball Tee's. 

Once received, you can get snappy. There are a few guidelines for the photos that you share, which you can see below:

  • Keep it casual: Lads and Ladies, we aren't going on a night out, so let's avoid pictures standing by your front doors. We want our clothes to look comfortable as well as fashionable and most importantly we want your own style and personality to come through in the post. Just stick to how you normally take pictures and i'm sure it'll be fine!

  • Selfies!: Not everyone has a photographer at home, so selfies are fine. Mirror selfies are cool also, as long as the design is clearly visible.

  • Front and Back: A lot of our products have front and back prints. Where this is the case, we ask that you do a two pic post, showing both sides. You may need to ask someone for help to get that photo of the back print, make sure it's someone you know and trust... seriously.
  • No black and white: Sorry greyscale fam, colour only please. Filters are fine though. 

Now you've got your pictures, the important part is how you share them. See below:

  • Each post must be spread out. We recommend posting about one item per week until you've posted them all. (So if you get three t-shirts, you should have posts once a week for three weeks).

  • Share to all your socials, not just instagram. 

  • Tag us in the caption.

  • Use a bunch of Hashtags, i don't care what ones, just as long as they're relevant.

  • You will be given a personalised discount code to include in your post. This is a special discount only available to YOUR followers, so make sure to get that point across to them. People like to feel special.

  • Generally, make it sound like you love our clothes as much as we hope you actually do.

  • You can post wearing them as many times as you like, as long as you remember to tag us and include your discount code.


And that's it! You get free stuff, we get customers, your followers get discount. It's a win-win-win! There's also a few other benefits for you personally:

  • Your posts will be shared on our socials too and may be used on our website product pages.
  • You get 20% off every order you place with us personally.
  • Depending on the performance of the original posts, you may be sent more products in the future.


Any questions, get in touch with us on instagram @deadandgone_co